If you are implementing search engine optimisation (SEO) for your business, you probably think that it is just about creating good content and using any tools available to get your content noticed. You will come across articles telling you to earn links, use keywords, share content, and others. However, if you have been doing SEO yourself instead of with a reputable seo agency, there might be doing things that should stop right now. In order to make SEO effective, you need to avoid doing the following:
Using Content Already Available Online
Even if there are millions of content online, Google and other search engines will know when content is duplicated. Keep in mind that the quality and uniqueness of your content influence your ranking on search engines. Do not duplicate content create many pages on their site. Google will give a higher ranking to websites with fewer pages that have more information. Duplicating content can get your site penalised, losing what you have invested in.
Welcoming Spammy Links
You need to gain links for good SEO ranking. However, having spammy links can hinder your chances of ranking higher. Outsourcing your link building and getting your links added to unprofessional directories are the common reasons for getting spammy links. Look for these links and get rid of them.
Not Paying Attention to Social Media and Extensions
If you want to boost your success online, you should use everything at your fingertips. This means benefitting from programs like Google My Business if you are a local business. This extension lets you add applicable information, helping you ensure higher rankings and more clicks from searchers. Moreover, social media can also help your site get ranked. These days, more and more people are on social media to find new products or places to go. Yelp, for example, is a popular resource for people who are searching for places to go in town. Also, social media influencers are affecting how consumers prefer to spend their hard-earned cash. Sharing your content on social media can help people see it in a more organic way.
Not Setting Realistic Targets
SEO does not yield positive results overnight. Instead of focusing on short-term publicity, work toward consistent growth. This is especially important for local businesses. For instance, if you are in Singapore without additional locations, concentrate your SEO geographically instead of trying to reach consumers from all corners of the world.