Search engine optimisation (SEO) is an online approach to get your website noticed and get organic traffic to your site. But, the main question is whether your SEO is working or not. You can find the answer by depending on facts and numbers rather than on what your gut is telling you. For instance, the data-backed approach lets you accurately measure your SEO efforts’ impact. Whether you hire seo services singapore or do SEO yourself, here are effective ways to quantify your SEO efforts:
Monitoring Ranking Gains
It’s important to monitor ranking gains in search engine result pages or SERPs. If your site is has jumped from rank 30 to rank 1, then you are doing something right. But, before initiating this tracking process, make sure to do your research and develop a set of keywords to rank for. Then, proceed to measuring.
Keeping Track of the Volume of Organic Traffic
Your SEO is mainly designed to drive more traffic to your website. Platforms like Google Analytics let you choose traffic patterns on a granular or global scale. With only a few clicks, it can provide you with data on how the number of buyers flocking your way. Just keep in mind though that the amount of traffic does not automatically translate into revenue. Thus, aside from paying attention to the number of visits, dig deeper with specific metrics such as time on site, click-through rates, bounce rates, and conversion rates.
Evaluating the Conversion Rate
The conversion rate refers to the percentage of visitors that become paying customers or subscribers. It points out to the quality of incoming traffic. It has a lot to do with how your site is designed and optimised for conversions. To evaluate the key performance indicator, employ Google Analytics dashboard.
Links shape your goal of boosting visibility in search results. This makes creating a solid link-building strategy a must. To evaluate back link situations, tap into backlink monitoring. Start by populating your overall link profile and estimating the strength of both new and old backlinks. Compare the results with your competitors’. These steps will help you assess the effectiveness of your overall link-building strategy, find appropriate candidates for future link acquisition, as well as avoid low-quality and spammy links.
Analysing Cost and Revenue
Compare the total costs of your SEO efforts against the total net revenue generated by those efforts. This equation will tell you if your investment paid off or not. In case the final figure suggests you did not get a profit, it’s time to revamp your strategies based on new data.